My goal with eCommerce Warriors is to fill a gap in the market for practical, actionable eCommerce marketing strategies and tactics for established small businesses.
Currently, I am the Director of Digital Strategy with X Studios, a Digital agency with Fortune 500 clientele.
Since 2004, I’ve painstakingly learned the art & science of search engine optimization, eCommerce and running an online specialty retail business with my free time and money, while also working full time.
Trial and error, a literal trial by fire.
In an effort to streamline day to day operational tasks, and increase conversion, I’ve rebuilt my shop three times using different platforms from MonsterCommerce to Make A Store (now Upshot Commerce), and my current Magento framework. My shop operates both online and at specialty trade shows and events.
This experience led me to agency work with AppSoft, where I managed over $500,000/yr in SEO clients and over $110,000/yr in Google AdWords accounts. Over the course of two years with the agency, I became certified in both Google AdWords and Google Analytics. Having touched well over 100 different client websites, I’ve seen what works for one niche, may not work for another. I’ve learned to take a specialized niche approach with each client, to focus on both increased revenue and visitors, not just ranking.
I believe in a long term content based strategy for clients, instead of short term ranking gains which quickly fade.
Letters of Recommendation
Retired Personal Projects
Obscuria specialized in specialty themed jewelry, decor, giftware, t-shirts and accessories. A combination of physically stocked inventory and drop shipping is used for order fulfillment worldwide.
Some of the main keyword wins are #2 Google for “Gothic Shop” and “Gothic Store”, along with #1 for “dragon collectibles”, among many others.
A digital nomad, is someone who through the use of technology is able to work from anywhere in the world, being “location independent”. This type of lifestyle usually accompanies minimalism, and deeply questioning how much opportunity cost is wasted pursuing material items vs. traveling and spending time doing the things you really want in life, without being tied to a traditional 9 – 5 job in perpetual debt.