eCommerce Website Critique – Old Time Candy

During this 10-minute eCommerce website critique, I found Old Time Candy’s homepage provides lots of passion and an inviting user experience that builds nostalgia. Learn what they’re doing well during this online store business review and a few strategies to they can use to increase visitor to purchase conversions and grow their eCommerce business.

I’ll focus on the homepage only, and discuss:

  • What Old Time Candy’s online store is doing well.
  • A problem with what they’re doing well and why.
  • Three eCommerce tips they can implement immediately to increase sales.




“I’ve already made the expensive mistakes, so you don’t have to.”

Jeff Bronson, Founder
Certified in Google Analytics, Optimizely and Google AdWords.
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