It's a common problem.
Most eCommerce retailers are too busy working IN their business to create an effective digital strategy for increasing top line revenue and strengthening brand perception, or lack the in house expertise to accomplish strategic changes.
In short, there is never enough time to improve the conversion rate of existing shoppers, while lowering the marketing cost to acquire new ones. As owner of a speciality online retail shop for many years, your frustrations are understood.
This is especially true for lifestyle brand Body, Mind & Spirit industry retailers who are consciously engaged with their craft.
Small conversion improvements can yield BIG results
The average online shopping cart abandonment rate is 68%, meaning for every 100 shoppers who started an order,
68 will leave without completing their purchase.
Consider this fact, 33% of abandoned cart recovery emails convert into a sale. If your shop is selling $20,000 a month in online revenue and you could convert just 25% of abandoned orders into sales (lower than industry average), you’d make an extra $60,000 in yearly revenue.
Sources: Salescycle, Baymard, eMarketer, Litmus
David Morales / Co-Founder, X Studios
Jeff improved our agency's Google AdWords campaign ROI which resulted in lower ad spend and higher quality lead conversions. Taking things a step further, he created and managed a process for industry specific email outreach which contributed to higher annual profitability, including repeat client revenue.
I personally owned a small online retail specialty shop for many years (2004 -2013) with physical inventory, hand crafted products, drop shipping and convention booth setups. Changing shopping cart platforms three times (lastly Magento), many costly mistakes were learned from.
This experience led me to acquire agency work as Director of Digital Strategy, having exposure to multiple Fortune 500 brands and verticals.
With over 11 years experience in the industry, I’m both Google Analytics and Google AdWords certified.
(Photo from living in Chiang Mai, Thailand 2015.)
How long is this going to take?
You’ll receive project deliverables within 30 – 45 days. We’ll then schedule a phone session
to ensure you’re comfortable.
Do you offer post-project support?
Yes. I offer free email and phone support after our wrap up phone session, duration depends upon project type.
In addition, I enjoy following up quarterly to check on your progress, success and challenges.
Will you provide implementation for our eCommerce strategy?
Strategies are delivered in a quantified and actionable way, including everything necessary for empowering your team or outsourced help to consistently implement. After the initial free support period expires, I can be hired on a retainer basis to provide consulting or actual implementation/management of project deliverable components as needed.
Tell me again how will this help my shop make more money.
Over time as your team implements this actionable strategy, you’ll be able to increase conversions, lower marketing costs and strengthen brand perception with a clear way to track progress and manage production.
Being a smart retailer (since you’re still here).....
the potential for fixing root causes of stagnant growth once and for all can’t be denied.
Throwing more marketing dollars into a black hole isn’t the answer.
Joe Bowab / CEO, LobsterAnywhere.com
eCommerce Warriors works for you. No slick promises of top ten Google rankings. No automation. No non-sense. A focused eCommerce marketing strategy has helped Lobsteranywhere.com become an icon eCommerce brand.
Take the next step
Let’s chat by phone for 15-minutes to see if we’re a good fit.
If your a Body, Mind & Spirit industry retailer serious about improving your brand, profits and processes we should talk.
After sending your message, a link to my appointment calendar appears below.