Paid search marketing is one of the fastest ways to gain targeted new website visitors.
PPC is also ideal for testing a new idea or niche, before jumping in. When optimized, using pay per click advertising can be an excellent revenue driver. When mismanaged however, it can become a black hole that quickly depletes ad budget.
Speaking with a certified PPC expert can shed new light on your existing campaigns and help establish new profitable ones.
PPC Google Adwords account audit
Being a Google AdWords Certified Professional, I am well versed in evaluating existing campaigns for areas of opportunity and improvement.
I dig through your account like a skilled hunter, analyzing several areas, including:
- Account settings and structure
- Campaign settings and structure
- Define campaign goals
- Keyword analysis
- Campaign ROI cost/conversion (if defined)
- CTR click through %
- Negative keywords
- Ad Text
- Image ads
- Quality scores
- Specialized extension usage
- Landing page analysis
- Bidding tactics
- Scheduling and Demographics
- Google Shopping Feed Configuration