Paid search marketing is one of the fastest ways to gain targeted new website visitors.
PPC is also ideal for testing a new idea or niche, before jumping in. When optimized, using pay per click advertising can be an excellent revenue driver. When mismanaged however, it can become a black hole that quickly depletes ad budget.
Speaking with a certified PPC expert can shed new light on your existing campaigns and help establish new profitable ones. eCommerce Warriors can help you with various PPC platforms like Facebook Ads, Microsoft Ad Center and LinkedIn Ads, however Google AdWords is the preferred platform. This especially holds true for eCommerce merchants looking to take advantage of the Google Shopping paid inclusion model.
eCommerce Warriors offers three different options for optimizing your paid search results.
#1. PPC account audit
Being a Google AdWords Certified Professional, I am well versed in evaluating existing campaigns for areas of opportunity and improvement.
I dig through your account like a skilled hunter, analyzing several areas, including:
- Account settings and structure
- Campaign settings and structure
- Define campaign goals
- Keyword analysis
- Campaign ROI cost/conversion (if defined)
- CTR click through %
- Negative keywords
- Ad Text
- Image ads
- Quality scores
- Specialized extension usage
- Landing page analysis
- Bidding tactics
- Scheduling and Demographics
PPC account audits cost $750. This is for 10 hours of my time, billed at $75/hr.
Reports are delivered within 2 weeks. This includes a 1 hour phone recap.
CLICK TO PURCHASE YOUR PPC ACCOUNT AUDIT NOW
I’ll be in touch to confirm your order and discuss how to start.
Payments will show on your bank statement as PAYPAL*OBSCURIA.
#2. Google AdWords management
I begin all ongoing PPC management clients with a full PPC audit as detailed above, effectively laying out a battle plan of tactics and strategies, ready to implement. On a monthly basis, I manage, critique and improve your account, based on my initial findings. Some of the ongoing actions I take are:
- Ad split testing
- Negative keyword implementation
- Keyword match type analysis and improvement
- Optimize bidding tactics
- Identify new keyword opportunities
- Optimize ad day/time scheduling
Monthly Google AdWords management pricing is based upon a percentage of your budget. In some cases custom landing pages may need to be created at additional cost, to encourage higher conversion. All PPC management clients start with a full account audit their first month as mentioned above.
#3. Paid media recommendations
Most niches have a large variety of websites in their industry that would be perfect for a banner ad placement. Carefully placed banners can yield both brand awareness and direct click through sales conversion. Other than large media buying networks, there are often many small niche websites that sell advertising space to their exclusive and passionate following.
What I do for you is research, hunt and dig around for a collection of sites relevant to your niche that sell ad space. I deliver a comprehensive list ready for your PR team to outreach and negotiate placements, based on your budget and billing preferences. Of course, I highlight some of the best options for you to prioritize based on your budget, time of year and expectations.
Every client niche is different. My pricing is based upon how many hours it will take to create a comprehensive list. My hourly rate is $75/hr. In general, I recommend a minimum of 5 hours to create an actionable report.